New generation of backpack to mainstream New Generation / The New Generation That We Take Backpacks To The Mainstream
Pack5 and Pack 6 announced at Paris Fashion Week in January this year will be released.
Katsuyukikodama's Density Mania series (= popular Pack series) has been released in 2014, Pack1, Pack2, Pack4 has been started in 2014, and enamel leather models, enamel leather, Haidden City Nylon, water proof PVC, etc. A model that adopts a technical material is developed.
In addition, high-end exotic leather models such as Diamond Python, Ostrich, and Nile Crocodile appeared one after another, and from the trend sensitive young people, supported to the upper layer where you want to have a high quality-out of casual.
These PACK1, PACK2, PACK4, we call the PACK series [first generation I-First Generation].
[I-generation-First Generation] Horb body part = Background part is common to 3 models and all specifications. It also categorizes these three models with [I-generation I-First Generation].
This [I-generation I-First Generation] debuted and released Pack1-M, which has been slipped more than [I-generation-First Generation] in August 2016. It was not too small, and the exquisite sizing, which has never been too big, and the popularity of fresh and at a stretch.
But the task of "one-round size down" was quite difficult. I was confident and thought about my wonder if it was very difficult. A few percent reduction dummy were made and eventually settled down 88%.
This size was not only a casual style, but also the styles of suit and coat, and felt the new front of the backpack style to us felt intensely.
Background of the strong sales of Pack1-M, from the fall of 2016, I will start the size down version of [I-generation ~ First Generation], that is, the additional design of the M-size version, and this year's Paris 2017 Fall and Winter this year Pack5 and Pack 6 have been announced at Fashion Week.
Then, the bold body part = Back putt section categorized Pack1-M, Pack5, Pack6 with the same size, Pack5, Pack6.
Pack5 and Pack6, which was created based on the trend of [I-generation I-First Generation] and the various experiences of this one year, which developed Pack1-M, is released this month. !
These are greatly expected to pray that the backpack will be a new and true generation to the main stream from sub-culture to the mainstream.
【NOW ON SALE】 B'2ND Mamanan store, Roppongi store, Ikebukuro Palco store
[8/10 on SALE] Isetan Mens, Hankyu Mens Osaka, Hankyu Men's Tokyo
[9/10 on SALE] KATSUYUKIKODAMA ONLINE STORE
Pack5 and Pack6, Presented in Paris in January this year, Will Be released Finally.
DENSITY MANIA series of KATSUYUKIKODAMA (aka PACK series) have been out since 2014 with PACK1, PACK2, PACK4 in a row. Starting from cow model, we have many technical materials such as enamel leather, high-density nylon, waterproof PVC, and more .
Moreover, high-end exotic leather model, like diamond python, ostrich, Nile crocodile, have come up, so now we have strong support from young generations that are more sensitive to the latest rends to the uppers that seek to have high quality items casually .
We Call these pack1, pack2, pack4 "First Generation" of the pack series.
The Backside (Back Pads) of the "First Generation" Has The Same Configuration For The Same Configuration For These Three Models. That's Why We Categorize IT AS "First Generation".
In August 2016, The Sixth Season After The "First Generation" Has Been Released, Pack1-M, Which Is One Size Smaller Than "First Generation", Made Its Debut. The Sizing, Which Is Neither Too Small Nor Too Big, Was A BIG SUCCESS TO BE MORE RECOGNIZED IN MARKET.
This "One Size Down" WAS A Big Challenge for US. We Discussed How To Accomplish The Final Look. We Made A Lot of Samples by Resizing Again and Again and Finally Ended Up with Reduction Ratio 88%.
This size matches not only casual STYLES BUT ALSO SUIT AND COAT VERY MUCH, So THAT MADE US FEEL STRONGLY THE NEW WAVE OF BACKPACK STYLE.
In the background of good sales of PACK1-M, from fall 2016 I started to make "First generation" to be one size smaller, which means we made size M as an additional design, PACK5 and PACK6 have been released in Pars in January 2017 for Autumn-Winter Fashion Week.
Then Pack1-M, Pack5, Pack6, Which Have The Same Specifications for Backside (Back Pads), Has Been Categorized AS "Second Generation".
Pack5 and Pack6 Will Finally BE Released This Month After We Have Established With Our Full Of Experiences for the "First Generation" and Pack1-M THAT We Have Focused on for a year.
I 'M Expecting The Success to Bring Up The Backpacks to Be The New Generation from a subculture to the Main Stream.
【NOW ON SALE】 B'2nd Jinnan Store, Roppongi Store, and Ikebukuro Parco Store
【August 10th On SALE] Isetan Men's Department Store, Hankyu Men's Department Store, and Hankyu Men's Tokyo Department Store
[September 10th On SALE] KATSUYUKIKODAMA ONLINE STORE
