The brand of Previous Jingu is the original of the Sumida River. 7 / The reason why the brand of jingu-mae Creates Products by Sumida-River: Part 7

From Kojima to Yanagi Bridge

Promotions in Isetan Mens in December 2013 were attracting attention to Pack1 after the second day, and in two week sessions, a production of production in a shortage of production. It was sold soon even if I put it on, and that was just a vessel.

At this stage I said, "next year (2014) will continue to work all year round in the studio Sako and staff. The staff are for a moment for a moment for that statement. How do I line up this Pack1? Can I really produce efficiently? How many books are you completed in a month? Anxiety and disturbing air covered the underground non-night castle of the buildings of the new school town.

A variety of reactions are born around our surroundings as well.

In the business talk immediately after finishing a two-week promotional session in Isetan Mens, permanent development is decided from the spring of 2014. Domestic development of Katsuyukikodama started.

In addition, Milan and Paris's fashion week in January 2014, Pack1 is highly evaluated and orders are the highest in the past.

And in the domestic exhibition, which returned from Paris and held in Harajuku, the development of B'2nd at all stores is decided.

Magma accumulated in the reservoir for a few years was a sense of eruption at this time.

As my prophecy, in the studio, 2014 continued to work all year round in 2014. Following Pack1, Pack2, Pack3 and Pack3 were released at the end of the year, and Pack4 was also born, and the current lineup was aligned.

Promotions and visual presentations in Isetan Mens are also engaged in two to three times in one season, and the studio has continued to keep the backpack all year round to the present in 2017.

The studio was expanded from Taito Ward to Yanagi Bridge in July 2016. The number of sewing machines is also increased, and equipment such as cutters and Koba polishing baff machines are newly added to the full-fledged factory. Sales, production management, and financial units were also transferred from Maeki Shibuya-ku, Taito Ward, and the production efficiency also increased significantly.

It is efficient to put the base of bag production in Taito-ku, which collects leather industry and material inquiry, is natural, but it is natural, but even in Taito Ward, the reason for opening Paradiddle Lab on the Yanagi Bridge of the Sumida River is far from the past I wanted to create a creation with the beautiful water and the wind of the Sumida River continuing with the pulsation and flowing.

Every day I feel that things can be made in this place, and every time we feel the wind of the Sumida River, we felt that we have reached the place where we should carry out creatation and production.

From Kojima to Yanagibashi

At the promotion in Isetan Men's department store in December 2013, PACK1 became the most remarkable item from the second day. We increased production more and more for the two-week term. The items sold as soon as they were restocked. It carried everything before One.

At this point, I told Sako and the staffs in studio, "We will keep producing PACK1 for a whole year in 2014." They gave a wry smile. How would it be better to produce PACK1 efficiently? Are we doing right to do it NOW? How Many Pieces Can We Produce in A MONTH? The Feeling of Anxiety and the Threating Situation Filled The Whole Studio.

Despite of Such A Situation, Other Various Reactions Came Up Around US. Right After The Two-Week Promotion in IceTan Men's Department Store, Our Permanent Exhibition from Spring 2014 GoT Determined.

Moreover, During The Fashion Week in January 2014 in Milan and Paris, We Got A High Evaluation for Pack1 and Also GOT The Best Order Volume.

After Getting Back From Paris, We Had An Exhibition in Harajuku, Tokyo and We Got An Opportunity to Spread Our Products at All Stores of B'2nd.


Just as my prediction, we kept producing PACK1 for a whole year in 2014. In addition to PACK1, PACK2 and PACK3 have been released. Then at the end of the year, PACK4 was born and now we have a full collection completed.

The Promotion and The Visual Presentation In Isetan Men's Department Store Have Been Proceeded Dr. Two or Three Times in Each Season. So We Constantly Keep Producing Backpacks Still Now In 2017.

The studio has been relocated from Kojima, Daito Ward to Yanagibashi in July 2016. The number of sewing machines has increased and we have added a cutting machine and other equipment as well to make the studio transform a factory. The sales team, the manufacturing control , And The Financial Team Have Been Merged Into The Factory From Jingu-Mae, Shibuya Ward. IT Definitly Made The Productivity Better Than Before.

Daito Ward was a good place to be for us because leather industry and material wholesaler are gathered there. The reason why we have established PARADIDDLE LAB by especially Sumida River in this area is that we wanted to produce our creation as we feel the nature of the Beautiful Water and Wind.

We Are Very Happy To Produce Our Own Items at this place. Feeling The Water and The Breeze of Sumida River, We Think We Have Reached At The Exact Place to Be for Our Creation and Production.


[Image] PARADDLE LAB transferred from Kojima to Yanagi Bridge

Picture: Paradiddle Lab Which Has Been Transferred to Yanagibashi from Kojima.

Leave a comment

All comments are moderated before being published