唯一無双のaprès-guerre(アプレ・ゲール) / One and only après-guerre
















Our stores are hot in this summer holiday season!

In time with the release of new collection, PACK5 and PACK6, we promoted some tie-up advertisements with a magazine "SENSE", which was released on exactly the same day. Also we expanded these new items on Instagram and blogs at the same time. Plus, we also focused on VMD to emphasize the goods in Isetan Men's department store and Hankyu Men's Osaka department store where we arrange staffs.

It was our first try to run this campaign linked with magazines, SNS, and stores. It used to be very slow during Japanese Bon holidays every year, but it turned to be a big success this year.

Meanwhile, PACK1 has always been constantly sold well. This item, which a called "COCOON” by a select shop in Paris, L'ECLAIREUR, is needless to say KATSUYUKIKODAMA’s brand icon.

This solid silhouette, powerful volumes on every important point, and selected parts in details have made a great combination. I feel proud that this has established "après-guerre" as the one and only position.

When I designed PACK1 was in late summer 2013. I remember that I was so excited to make it, feeling "This is going to be an amazing backpack!"

When I put my design on the graph paper, when the first dummy was done, when the first sample came up... I was always confident that this backpack would be awesome at any stage.

I chose a coil zipper for this backpack. At that time I actually liked “riri”, a Swiss high quality zipper. However, I selected the coil one rather than metallic one. To make an impact for presense, I decided to use size No.10, the biggest size of the coil zipper. This is a big point.

Also for the side expandable straps, I chose the high-density tape, not leather. I wanted to dress down by using some casual material for the backpack made with full leather, which seems a contrary concept to you at a glance. This is another special point as well.

Moreover, in order to make it look more solid, we sometimes sewed padding cloth into the bag for the edge of the leather. We made it just because we have our own factory. Corporate factories would think this would be too thick to be sewn, not an efficient way to do, and chose different ways, which may occur poor looking. I did not want it at all, so I just kept producing in our factory the backpacks with inefficient methods, which nobody wants to do. This is our strength, too.

PACK1 that I have worked with my passion in order to make it to be on the new stage is now the top of the pioneers of the new trends. It is even brighter then before even though it's already passed three years after the release.

I will not forget the taste of alcohol on the day that L'ECLAIREUR, one of our dream shops to line up our product at, described, "COCOON".

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